Reinforced pocket corners resist wear and tear
GOOD ON
Founded in Japan with the goal of creating durable T-shirts that capture the charm of vintage American-made goodstough and full of character the more you wear them. Known for their commitment to high-quality American cotton, the brand offers timeless T-shirts and sweatshirts.
High-quality American cotton that meets strict standards
Good On fabrics use COTTON U.S.Arecognized globally for its superior quality. These garments contain more than 50% American cotton certified by the CCI (Cotton Council International), and meet Japans stringent quality standards.
The ideal weight for daily wear5.5 oz
Cotton is one of the best lifelong materialsespecially for clothing worn against the skin. With a weight of 5.5 ounces, this fabric offers both durability and structure while maintaining a gentle softness that conforms to the body.
Unique character through pigment dyeing
Pigment dyeing uses large-particle pigments that color only the fabric surface, creating a vintage look that fades beautifully with wearmuch like a pair of jeans. Because the dye doesnt fully penetrate the fibers, the color gradually changes with each wash.
*White is processed using reactive dyeing, which minimizes color change. Finer dye particles penetrate the fabric for a vivid tone, while still preserving the natural texture of the material.
P-R. Khaki and P-Corn Potage are Haku exclusive colors. Enjoy these one-of-a-kind shades available only here.
Built to lastno fraying or tearing, even after 10 years
The placket and neck rib are slimmed down to create a clean neckline. Durable stitching prevents stretching and distortion, while tubular knitting eliminates side seams, enhancing comfort and reducing twisting over time.
Tailored for the Japanese physique
Designed with ideal proportions and cuts throughout, offering a natural fit without discomfort. The pattern is thoughtfully developed to become a seamless extension of the bodyone of the key reasons behind its lasting popularity.
Precision in sizing
The garment is tailored with durability in mind, while also accounting for shrinkage during post-dyeing. Over time, the fabric gently adjusts with wear, gradually evolving to match your natural shape.
Is easy to fold and store
